Last week, on June 12 and 13, the biannual reunion specialized in international expansion, took place. Firms from over 15 countries gathered at this event, hosted by PBS since it was held in Barcelona.
This 31st edition was especially international with experts coming from Brazil, Australia, Hong Kong and India, among others.
Among the topics addressed, by workshops where the attendees were divided into groups, it is worth stressing the “marketing and communication strategy” each firm carries out.
Other topics include: how to work with common clients, local and international issues, working standards, kinds of services, and other subjects that would help us learn how work is done in other countries and also identify what needs to be improved.
There also was a brief exposition of the companies that have recently joined the network which broadens the coverage of the network to three countries: Brazil, Australia and Chile. This way we can offer our clients an even more international service.
This International network started in 2000 with clear intentions of giving coverage to clients wanting to expand their business to Europe. Since then, the network has grown in members and offers services in Asia and other parts of the world.