Experienced in a variety of industries, Federico Ricart, General Manager of WTC World Trade Center Barcelona, perceives that the satisfaction
you get when you receive the product equals customer perception minus their expectations.
“People are satisfied with what they pay for, otherwise, they wouldn’t pay it”
He stresses that it is possible to make the right decisions to sustain a business according to the economic variables of a country. In the WTC the international connections are essential to face the business of this highly globalized world.